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Forbes: The Froebelian Edition
Forbes for Froebelian Website Design
A community-driven business directory platform designed to connect school families and promote parent-led businesses.
About This Project

Froebelian Community Business Directory

Connecting a school community through business.

  • Services : Branding, Web Design, Web Development, Web Hosting, Website Support, WordPress Support

The Froebelian School launched “Forbes: The Froebelian Edition” as an initiative to support its parent community by showcasing businesses owned by families within the school. The platform acts as a central hub where parents can promote their services, connect with other families, and build relationships within a trusted network.

This project represents the transition from a simple publication concept into a fully interactive online directory.

Background, Goals & Objectives

The Froebelian School launched “Forbes: The Froebelian Edition” as an initiative to support its parent community by showcasing businesses owned by families within the school. The platform acts as a central hub where parents can promote their services, connect with other families, and build relationships within a trusted network.

This project represents the transition from a simple publication concept into a fully interactive online directory.

The key goals for the project were to:

  • Create a professional online directory for parent businesses
  • Strengthen the school community through collaboration and visibility
  • Provide an easy way for users to browse, search, and discover services
  • Allow businesses to present themselves clearly and consistently
  • Build a scalable platform that can grow with the community
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Design Process

The project started by identifying the dual audience:

  1. Parents listing their businesses
  2. Parents searching for trusted services

The structure was designed around simplicity and clarity, ensuring users could quickly browse categories or find businesses without friction.

Wireframing focused heavily on directory usability—balancing visual appeal with function. Listings were designed to feel consistent while still allowing each business to stand out.

Visually, the design needed to feel:

  • Professional (to support credibility of businesses)
  • Community-led (not corporate or cold)
  • Clean and uncluttered (to handle multiple listings effectively)

Special attention was given to scalability, allowing new businesses and categories to be added easily as the platform grows.

Key Features

  • Business directory with structured listings
  • Category-based navigation for easy browsing
  • Individual business profile pages
  • Clear contact and enquiry pathways
  • Clean, accessible layout for parents of all tech abilities
  • Mobile-friendly design for on-the-go use

Achievements & Results

This project turned a community-led idea into a fully functional online directory, helping bridge the gap between families and local businesses within the school network. By focusing on usability, clarity, and scalability, the platform provides lasting value to both the school and its wider community.

The final website delivers a clear, structured, and user-friendly directory that supports both discovery and connection.

It successfully transforms a community initiative into a practical digital platform, making it easier for parents to:

  • Promote their businesses
  • Support each other
  • Build stronger connections within the school network

The platform is also future-ready, with the flexibility to expand as more businesses join.nd as more businesses join.